Courtesy of Kellyn Scheel ’27
From Apple to EDM, the office to the stage, Kellyn Scheel ’27 does all things design.
Despite sliding onto the scene less than 2 years ago with his debut billboard charting viral hit “Food For The Soul”, itsmurph has become a notorious name in modern EDM music and culture, garnering millions of fans, views and streams. Known for his multi-sensory approach to music and performance, behind the scenes and behind the screens is Connecticut College student Kellyn Scheel, who produces these complex designed visuals.
Located in the Bay Area of California, Scheel has always been surrounded by art, gaining practice alongside her grandma as a young girl. Since high school, she has been interested in digital arts, contributing designs to her high school newspaper and creating logos for local businesses. In an interview, she said, “I found a love for art when I was only five. From then on, I took every opportunity available that allowed me to build, design or create.”
At school, she is a Computer Science Major, Mathematics and Graphic Design Double Minor at Connecticut College (‘27). She is also an Ammerman Center scholar, and has taken nearly every Graphic Design class offered here at Connecticut College.
Independently, she continues to delve into the design world, creating everything from animation and motion graphics to UI/UX and app and website development, particularly through her experience working as an intern for Apple. On behalf of her experience with Apple, completing her 2nd year at the company this summer, Scheel reflected in a LinkedIn post, “I’ve had the opportunity to work on both internal design initiatives and customer-facing projects… I’ve grown immensely as a designer, not only in technical skills, but also in understanding how thoughtful design decisions impact user experience on a global scale.”
In an interview, she continued, “It’s a good way for me to put my graphic design skills to use, career-wise, until I can make money elsewhere.”
This year, partnering with artists like Flume, Emi Grace and more, she’s working on finding comfort in the ‘elsewhere’, unlocking a new realm where her graphic design work can come to life even further—the EDM music industry.
During COVID, she got into music visuals when working alongside her brother, who goes by arlobeets, an EDM artist himself. She said, “We would literally just sit on the couch and he would make some sort of beat or something, and I would make an animation that went along with it. We would do that like every single night during COVID together.”
“As his career developed more, and as I got more into the animation side of graphic design, exploring all these different realms, we were kind of talking about how our dream would just be to work with each other full time”, she said.
For now, Scheel lives between her many worlds, using her talents in graphic design, technology and creativity in amazing ways in each.
